How Digital Marketing Impacts Account Executives
The digital marketing landscape is constantly evolving, and so are the roles within it. One of the roles that has seen significant transformation is that of the account executive. Traditionally, account executives were primarily responsible for managing client relationships. However, in the digital age, their role has expanded to include a variety of other tasks. This blog post will delve into the evolving role of account executives in digital marketing, highlighting the changes they have undergone and the skills they now need to succeed.