How Does Social Selling Enhance the Sales Process?


    How Does Social Selling Enhance the Sales Process?

    In the dynamic world of sales, social selling has become an indispensable tool for savvy business owners and founders. From implementing social commerce for direct sales to using customer testimonials to boost credibility, we've gathered four powerful insights on integrating social selling into your sales strategy.

    • Implement Social Commerce for Direct Sales
    • Leverage LinkedIn for Relationship Building
    • Build Relationships Before Selling
    • Use Customer Testimonials to Boost Credibility

    Implement Social Commerce for Direct Sales

    Picture this: You're scrolling through your favorite social media app and stumble upon a stunning pair of shoes! Instead of opening a web browser and navigating to the shoes' website, you can buy them right then and there without leaving the platform. That's why your brand needs social commerce in its online strategy.

    Social commerce allows customers to discover, explore, and purchase products without leaving the comfort of their favorite platform.

    The smoother the buying process, the more likely it is that your customers will complete the transaction. Incorporating this innovative approach shows that you are committed to meeting the evolving needs of your audience. Several brands, including small businesses like En Route Jewelry, have seen significant growth in sales and audience numbers after implementing social commerce into their business strategy.

    Chelsea Evans-Flower
    Chelsea Evans-FlowerOwner, Scott Social

    Leverage LinkedIn for Relationship Building

    Incorporating social selling, we've leveraged platforms like LinkedIn for relationship-building and engaging with potential clients by sharing insightful content and participating in industry discussions.

    A standout example of its effectiveness was when we connected with a decision-maker in our target industry through engaging discussions and content sharing. This led to direct communication, a formal meeting, and eventually a lucrative partnership. This strategy not only helped us establish credibility and expertise but also opened doors to opportunities that might have been overlooked through traditional sales methods.

    Social selling has proven indispensable in our approach, showing that building genuine connections can lead to significant sales achievements.

    Michael Hammelburger
    Michael HammelburgerFounder, Sales Therapy

    Build Relationships Before Selling

    By using platforms such as LinkedIn to build meaningful relationships with prospects and engage them in a more personalized and targeted way, we have integrated social selling into our sales process. One specific example of its effectiveness occurred when we identified a key decision-maker at a potential client company through LinkedIn Sales Navigator.

    We took the time to get to know their content, share relevant industry information, and establish a rapport by commenting on their posts and participating in discussions, rather than immediately reaching out to them with a sales pitch. We've been able to build credibility and trust over time through this approach. The prospect was already familiar with us and willing to hear more, as a result of our consistent engagement, when the time came to start talking about our product.

    Sahil Priyani
    Sahil PriyaniCo Founder, Maverick Velocity

    Use Customer Testimonials to Boost Credibility

    When encountering an exceptional online review, or when a satisfied customer crafts a complimentary social media post about my product, it's advantageous for me to mention them in my product descriptions and advertising creatives. This practice can significantly enhance trust and credibility with potential customers. Studies show that incorporating customer testimonials can increase sales conversions by up to 15%.

    Grace Davies
    Grace DaviesOwner, Dress Rental NZ