What Non-Traditional Methods Build Strong Client Relationships?


    What Non-Traditional Methods Build Strong Client Relationships?

    In the quest to forge lasting connections beyond the boardroom, we've gathered insights from seven innovative professionals, including founders and CEOs. They share their unique strategies, from responding to social media DMs to customizing service delivery and engagement, offering a glimpse into the art of building strong client relationships with a personal touch.

    • Respond to Social Media DMs
    • Send Personalized Client Gifts
    • Initiate Joint Social Responsibility Projects
    • Coordinate Community Service Projects
    • Utilize Diverse Social Media Channels
    • Provide Value-Added Client Services
    • Customize Service Delivery and Engagement

    Respond to Social Media DMs

    Answer your DMs! You would be surprised how many people respond to a brand or person through social media, and simply having a conversation helps build trust with your clients!

    Diane Howard
    Diane HowardRN and Founder, Esthetic Finesse

    Send Personalized Client Gifts

    At Startup House, we believe in the power of personalized gifts to build strong relationships with our clients. Instead of sending the usual branded swag, we take the time to learn about our clients' interests and hobbies, and then send them a thoughtful gift that shows we care. Whether it's a book on their favorite topic, a gourmet food basket, or a unique piece of artwork, our clients always appreciate the extra effort we put into making them feel special. This personal touch goes a long way in fostering trust and loyalty with our clients and sets us apart from the competition.

    Alex Stasiak
    Alex StasiakCEO & Founder, Startup House

    Initiate Joint Social Responsibility Projects

    One non-traditional method I've successfully employed to build strong relationships with clients involves initiating joint social responsibility projects. This approach goes beyond the typical business interactions and creates a shared venture that aligns our values and demonstrates a mutual commitment to broader societal issues.

    For instance, with a client in the renewable energy sector, we launched a community initiative focused on environmental education in local schools. We collaborated on creating educational materials and organizing workshops that highlighted the importance of renewable resources. This project not only benefited the community but also allowed us and the client to work closely on something that resonated deeply with both parties' corporate values.

    This strategy has proven effective in strengthening our relationships with clients by building trust and camaraderie through shared goals. It shows that our engagement with them isn't just about business transactions; it's also about making a positive impact in the world. This mutual effort fosters a deeper connection and loyalty, which is instrumental in achieving long-term success in our partnerships.

    Bruno Gavino
    Bruno GavinoFounder, CEO, CodeDesign

    Coordinate Community Service Projects

    We began building social-responsibility projects into our relationships with clients—projects that were meaningful to the team and to us, like coordinating community service projects together, such as local cleanups or a charity fundraiser. Working together on these projects helps build camaraderie and a common sense of purpose, allowing us to connect on a human level and feel like we are working towards something that extends beyond the narrow confines of business.

    Mark McShane
    Mark McShaneFounder, HARO Link Building

    Utilize Diverse Social Media Channels

    Branch out using diverse social media channels.

    Looking beyond the usual will help you succeed on social media. Analyze every platform feature and then tailor your content according to a specific niche audience, as what works for one might not work for another.

    LinkedIn's new content features, like LinkedIn Stories and LinkedIn Live, allow for more interactive and real-time engagement.

    Live video streaming on platforms like Blab or Facebook Live adds a dynamic element to your content strategy.

    Explore Google+ or Snapchat to reach specific audience segments and experiment with creative content formats.

    Join Facebook groups centered around topics relevant to the niche audience's interests or industry.

    Share valuable content across these platforms and be ready to engage with your audience. Personalize your customer experiences by organizing events or giveaways to show your appreciation. Remember, social media is about building relationships, not just promotions!

    Dhari Alabdulhadi
    Dhari AlabdulhadiCTO and Founder, Ubuy New Zealand

    Provide Value-Added Client Services

    At Uplift Legal Funding, we provide value-added services beyond financial assistance. For example, offering access to legal resources, such as educational workshops, webinars, or partnerships with legal professionals, can empower clients with knowledge and support beyond funding. This approach demonstrates a commitment to the client's overall well-being and success in their legal journey, fostering trust and loyalty.

    Jared Stern
    Jared SternManaging Member, Uplift Legal Funding

    Customize Service Delivery and Engagement

    At Parachute, one non-traditional method we've used to strengthen client relationships involves a unique blend of personalization and professional service delivery. Recognizing the individual needs and communication preferences of each client, we deploy a customized approach that involves tailoring our interactions and service methodologies to align closely with each client's business culture and operational rhythms. This strategy demonstrates our commitment to understanding and addressing their unique challenges.

    Moreover, we leverage technology to maintain consistent and valuable engagement with clients beyond mere project completion. For example, we utilize platforms that facilitate ongoing communication, share industry insights, and provide updates on new services or improvements. This ongoing engagement keeps our connections alive and ensures that Parachute remains a top-of-mind choice for cybersecurity and IT services. Our approach goes beyond traditional client meetings and quarterly reviews, embedding Parachute into the client’s everyday business ecosystem.

    Elmo Taddeo
    Elmo TaddeoCEO, Parachute